Did you know that SEO is the way websites get themselves to the top of Google search results?

You may have been wondering what propels companies forward when it comes to online rankings. The truth is, most of the time, it’s not anything the companies are doing for themselves. Instead, they’re hiring good SEO companies to help them gain the traction they need.

About 40% of small businesses are currently investing in an SEO services agency. Naturally, many people are curious as to how the process works, and whether it’s worth it for their company. Are you thinking about hiring an SEO company, but not sure what to ask or to expect? Here are three things you should keep in mind.

1. Can SEO Help With Mobile Search?

Yes, because mobile and online search are essentially the same — no matter whether you view Google search results on an iPad or a computer, for example, you’ll see the same results. An expert SEO company with experience in responsive web design can help make sure that you have a site that is great for SEO, and pops up quickly and correctly on any screen.

2. Will SEO Pay for Itself?

If you work with an experienced, legitimate company, the answer should be yes. How can you make sure you’re not getting ripped off? To begin with, don’t expect results right away. Poor SEO will actually net you better results in the short term — because search engine algorithms don’t always pick up on things like link schemes immediately. A good SEO plan will structure growth over time, and a good SEO company will provide you with tangible data as you go along.

3. Can I Just Do SEO Myself?

There are definitely some SEO techniques you can work on by yourself — when companies blog 21 to 50 times a month, for example, they receive a 45% boost in web traffic. The problem is, though, that SEO is more than just writing. It’s about writing quality content, and also about making sure there is quality content elsewhere online, linking back to your blog. This is because Google uses an algorithm to determine how relevant your website is likely to be to users. The more other legitimate websites refer to your site as an “expert,” the more Google is likely to refer searchers to your pages.

What do you look for in a high quality SEO services agency? Let us know in the comments.
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