Around eighty-two percent of consumers use Internet search engines gain information about local small businesses. Fifty-seven percent of business reported acquiring a customer through their company blog. This means that a business’s internet presence is more important now than ever! It is important to provide your customers and clients with an easy-access and easy to use website that they will be sure to return to.
You want to make sure that you hire a reputable web design company when constructing your website. Responsive website design will provide users with an optimal viewing experience, easy reading and navigation with a minimum of resizing, panning, and scrolling, across variety of devices. You want to make sure that your web design company avoids intrusive or irrelevant advertising as that accounts for eighty-four percent of people 25-34 abandoning their favorite websites.
You also want to make sure to have mobile friendly websites. Global mobile traffic accounts for 10% of all internet traffic so optimizing your website for mobile is one of the smartest moves you can make to boost your local search engine optimization. You want to make sure that your mobile site is easy to use because 61% of customers who visit mobile unfriendly sites will get frustrate and leave the site to go somewhere else.
Oftentimes, customers will find your business based on Google searches so you want your website to be easy to find. Unique localized page content such as reviews, directions to the store or service, or city-specific user-generated content will likely increase your Google ranking. Additionally, creating and maintaining a blog can be a good way for small, local businesses to rank highly within Google’s algorithms as well as boost user interaction. Essentially, the more you personalize your website, the more likely people will find you.
As our world becomes more and more digital, it is important to keep up with the times in your business. You want to stay current, easily accessible and relate-able for your customers. If people can find out who you are on the internet, they’re more likely to buy into your business and come back for more.