Did you know that 93% of all online experiences still begin when someone pops a search query into their favorite search engine? In other words, search engine optimization strategies remain the most important way to get yourself noticed in the increasingly online world of commerce. However, what you might not realize is that SEO is no longer about generalized content optimization — no, local SEO is the name of the game now.
As Search Engine Land details, every day that passes brings with it more web users searching for local businesses. Surprisingly, those who are able to view their local businesses from their mobile devices are a lot more likely to make a purchase. In total, 78% of people who view a localized website will make a purchase from that business.
Needless to say, implementing local SEO tips can have a number of beneficial effects for your business. What if you’re one of the many business owners who have no idea where to start? Should you be left alone to fail? Of course not! You simply need to track down local SEO experts who can help. By asking these simple questions, you can do exactly that.
What to Ask When Interviewing SEO Services for Local SEO Strategies
- “What Are Some of the Past Successes You’re Most Proud Of?”
- “Do I Maintain Control Over the Campaign?”
- “How Will You Be Getting Paid?”
For MOZ, this is one of the most important questions you can ask. Successful companies will be able to come up with examples on the spot, with many showing you examples of the work they did for past clients that made them so successful. On the other hand, if the firm you’re considering has to fish or is clearly making up a story on the spot, chances are they don’t deserve the “local SEO experts” title.
As Search Engine Land details, too many companies try to exert their will over yours once they take over your SEO campaign. Before you know it, you could find yourself locked out of your website, your business listings, and all of your other sites. That’s why it’s essential to find out ahead of time just how much control your local SEO team needs in this process.
Most SEO companies get paid a set rate, regardless of whether or not the work they do for you helps you succeed or not. Inc. suggests that there is a better way, one which both SEO companies are offering and clients are demanding more frequently. Many local SEO experts are now allowing clients to pay them as a percentage of revenue earned from their marketing work. This is a win-win: marketers get paid and clients know that their marketing firms have a real incentive to do their best work.
Are you one of the so-called local SEO experts? What questions do you think potential clients need to ask to find the real pros? Let us know in the comments below!