In digital media marketing, one relatively-recent innovation has taken the World Wide Web by storm: search engine optimization. Search engine optimization (SEO) is a strategy that uses the power of web design and marketing with the strategic reach the Internet has to offer. In recent years, the importance of search engine optimization for digital marketing purposes cannot be overstated. After all, search engines such as Google, Bing, and DuckDuckGo are some of the most widely-used websites in the world. Search engines process on average 100 billion inquiries every month. The $16 billion industry gets billions of visits every day. In fact, about 93% of all sessions on the Internet start out on a search engine page.

Internet advertisers and web developers alike know the full importance of this strategy. What exactly does SEO entail? SEO is the process of creating web content that targets the “crawlers” search engines use to find relevant content. These crawlers use complex algorithms and programs to scour the Internet. What SEO does is design webpages and create content that will fit the crawlers’ criteria during a search inquiry, thereby increasing a page’s rank in the results page. The content’s position on a results page is critical. The higher the ranking, the more traffic the page will receive, which ultimately increases business.

Web designers and marketing professionals over the years have come to appreciate the importance of search engine optimization. Businesses large and small are employing these campaigns with more fervor each and every day. From local restaurants to giant multinational corporations, businesses are flocking to web designing companies for this kind of campaign. With Google and Bing (among other search engines), the possibilities are virtually limitless.

What do you think about search engine optimization. Do you or anyone you know work for a company that uses this campaign? Feel free to leave a comment or question below for more information.