Why does good customer service matter for your website? Think of your company’s small section of the internet as another storefront for your business. The presence of a friendly, informative receptionist can often make or break an office, and the same concept is true for consumers approaching you online.
The number of websites online has been growing exponentially over the years, and the internet is quickly approaching a billion websites. While many of these are dead or unrelated to your industry, even a fraction corresponds to a lot of competition. Beating out other players with similar offerings often comes down to who offers the most personalized service.
Are you looking for ways to improve your website and establishing a more customer-service oriented approach? Here are three tips you should keep in mind.
1. Is Your Website Offering What Customers are Looking For?
Did you know that 45% of U.S. consumers will abandon a transaction online if they do not receive a quick answer to their concerns or questions? You need to be ensuring that information is easily available to those to ask. “Email for more information” is often the marketing kiss of death. Consumers haven’t worked with you yet — they aren’t loyal. Why email or call you about your open hours or going rates when competing websites make that information easy to find? Enabling consumers to search your website can be helpful for connecting questions to answers, as well.
2. Getting Optimized for Mobile
Nearly 40% of internet time is now spent on mobile devices. Today, most websites are going for responsive web design, which means that the user’s device will automatically display the most optimal screen. Mobile applications are a good option to have but not all users are going to use them, so you need all-around great design. About 61% of consumers report that they will leave a website if it is not mobile-friendly.
3. Web Portals for Open Source Content Management Systems
Does your website use open source CMS such as Magento, Joomla, or WordPress? These are all great options, but you shouldn’t skimp on hiring experienced web developers to build upon them. Web portals can help to ensure a better experience for clients using your website. This is because portals bring together a diverse amount of information into one place, in a uniform manner. Many online dashboards are web portals, and they frequently serve as tools for organization.
Do you think your website is well-equipped for great customer service? Let us know in the comments. Research more like this.
