Let the clicking begin!
Deciding how to spend advertising budgets in this complex digital world can be a challenge. The best marketing decisions, however, follow the latest trends of the search engine optimization (SEO) market and are moving toward pay per click (PPC) campaigns. PPC advertising management allows today’s brick and mortar stores, as well as those businesses operating solely on the internet, to pay for the advertising that works. The advertising, blogs, posts, and other written content that actually cause a potential customer to click on a listing.
It should come as no surprise that 93% of online experiences begin with some kind of search engine. Following the initial search, the user is tempted by a number of listings that match the request, as well as other paid advertising that the SEO provider thinks might be of interest. Using a PPC advertising management system, companies only have to pay for the clicks that land users on your site. The latest research shows that PPC advertising management can yield a return of 300% or more.
If it worked the other way, many users would be rich. Once on the computer or hand held device, many users tend to click with reckless abandon. While no one has yet found a way to pay users for all of their clicks, the PPC campaign management services allow advertisers to only pay for their banner ads, for example, if someone clicks on it.
One of the reasons PPC is so cost effective is that you know exactly where your advertising dollars are going, and you only pay when an interested party clicks on the ad. In traditional offline advertising, however, you spend a designated amount of advertising dollars and hope your target audience engages with the ad. With PPC, advertisers can set the budget to their needs. Advertisers are allowed to put a cap on what they spend a day, and still have the flexibility to change whenever necessary.
PPC marketing services also help advertisers reach their target audience at the best time with the best ad. PPC?s location targeting and delivery options also allow advertisers to deliver very specific messages to a target consumer at the time when they are in your vicinity.
Unlike an organic internet search, a pay per click management agency can display results very quickly. Perhaps PPC’s greatest asset, advertisers can start a campaign on Monday and begin seeing traffic and conversion results the same day! According to Mashable, adults in America spend 11 hours a day with digital media. Are you getting your fair share of this time?
What Is Pay Per Click Management?
Let the clicking begin!