The key to a successful business is simple. Business intelligence. You have to be aware of your customer base and the evolving market. The most important aspect of current day business is the smart phone market.
Business intelligence technology is being catered specifically to the smart phone now. Why is it so important? Well, a Nielsen report found that the great bulk of the one hundred twenty million smart phone users in the United States do their shopping through a retail app found conveniently located on their smart phone once a month. The future of business intelligence is all smart phone. Every day there are over one million more smart phones activated in the world than there are babies born! And half of the local searches done over the internet are done right on those devices.
The business intelligence solution is making your web site accessible through both computer and mobile device. In fact, Google itself strongly recommends that you make your site accessible by all devices. And businesses are beginning to develop mobile apps because they are specifically designed to make reading easier and allow navigation without the need to zoom, crop or resize, and not scroll through the whole page. It is more lucrative to invest in this procedure to be available on all devices, because the easier it is for a smart phone user to access, the more likely they are to purchase with the swipe of a finger tip. More: www.innolance.com