In the past, many managers at large multinational companies and smaller mom and pop shops alike relied upon traditional communications technologies to communicate important operational and sales information to their clients and to their fellow employees. One of the most popular communications technologies was the telephone. Many managers often picked up the phone to call prospective clients who were considering doing business with the company. Other managers used the phone to delegate tasks to other managers who worked on another floor or in another building. Another popular communication technology was even more old fashioned than the telephone. I am referring to the letter, which allowed managers to dictate tasks to one another and to entice prospective customers.
Today, however, digital communications technologies have obviated many of these traditional communications technologies. It is no longer feasible to write letters now that digital technologies such as emails allow managers to communicate with each other in the blink of an eye. In this changed business environment, companies who insist upon clinging to outmoded technologies will likely lose up to ten million dollars each and every day.
Consequently, many of these larger multinational corporations and smaller mom and pop shops alike are purchasing channel partner management and partner portal software systems from third party companies which specialize in develop business software for businesses who need it to function on a day to day basis. These channel partner management and partner relationship management software systems store software and other relevant data on a central data cloud.
The data stored within these channel partner management systems and channel management software can be accessed by anybody who has been provided with a company computer and the proper log in credentials. These technologies allow employees to share copies of the company’s favored office and messaging software systems; the company which uses channel partner management systems does not have to purchase expensive individual licenses for individual computers.
Although many companies restrict access to the channel partner management systems to their employees, in recent years, other companies have started to use these channel partner management systems to communicate with distributors, resellers, installers, service providers, managers, and prospective clients. These technologies allow these companies to send and receive tasks, sales information, and other important documents within the blink of an eye. In fact, these technologies allow companies to initiate, negotiate, and close more than ten large business deals every day, all without leaving the comfort of their home offices.
The only potential downside that deters some companies from purchasing these channel partner management systems is that they are rather expensive. However, for many companies, the high price is in fact a small price to pay for bringing their business into the 21st century. See this link for more.