Point of sale devices, known better as pos devices and pos systems are an essential part of the day to day business operations for companies in the retail, hospitality, and food service industries. Used in conjunction with pos software and pos devices, customer relationship management or CRM features can help expedite the sales process, thereby providing an even better customer experience which encourages growth and increased sales.

Many modern POS systems come with CRM features standard. In comparison with traditional POS solutions that simply complete transactions and process payments from a stationary terminal, today’s POS platfroms are versatile, and can do everything from process credit cards using mobile devices to transmit important sales data to other software the company is already using.

So how can point of sales equipment with built-in CRM software help companies thrive? First, CRM POS devices can quickly capture customer information. A POS system with CRM features makes the task of collecting customer information easier than ever by automating information gathering. Instead of manually inputting a customer’s information, a CRM-enabled system can collect, automatically export, and then save data taken directly from a transaction. This simple step saves companies both time and money.

One of the most best ways a company can increase sales is to pay attention to the customers wants and needs. With a CRM-friendly POS system, companies can easily collect, store and keep track of customer preferences and purchase history, in addition to specific nuances like personal tastes, allergies. Not only does this essential information help companies to create targeted marketing campaigns, it can up-sell at the point of sale. This significantly improves the customers’ experience.

One of the main benefits of CRM software is that it easily identifies the most loyal customers. By integrating this data with POS devices, it can help businesses discover three main customer groups: customers who have the greatest impact at the point of sale, customers who are most likely to return, and customers who are not worth time or effort to pursue.

The hospitality industry is all about providing the best experience possible to customers, from the time they enter the establishment to the time the time the leave and even beyond, pleasing a customer is paramount to a successful business. By taken advantage of modern POS devices with CRM features, companies can spend less time focusing on administrative tasks and focus on putting their customers first. Get more here: www.digitalrealityinc.com