Remember the good (or not so good) ol’ days of rifling through musty yellow pages in order to find the right business for the goods and/or services you need? There was little to no methodology to finding the “right” business. Whoever had the biggest ad, or whoever was listen first, usually took the cake. Oh, how the times have changed.
Yellow pages have been replaced by Facebook pages, and large ads have been replaced by social media posts. Now, more than ever, customers are able to interact and communicate with businesses on a more intimate and direct level than what was once thought possible. Online social media marketing allows businesses and their customers to send and receive information faster than ever before, which is why having the best social media marketing strategy is essential and developing a positive online presence is essential.
Did you know that nearly 93% of online experiences begin with a search engine? Though the yellow pages have become nearly obsolete, search engines operate in a similar fashion, with almost 42% of users clicking on the first link, similar to choosing the first ad listed in the yellow pages. As such, it’s important to explore different search engine optimization tools, and possibly even consult with search engine optimization provider in order to improve your business’s ranking.
However, even the best social media marketing can quickly fall flat if not supported by a good logo design or an effective website. Good web page design is absolutely critical, given that web pages serve as the first impression many customers have of your business. A cluttered, poorly design web site may permanently turn away potential customers.
What makes good web design? It’s best to keep things cohesive and simple. There should be a clear hierarchy in the organization of text and content. Content should be displayed in a way that is both easy to navigate, read, and understand while being aesthetically pleasing.
In the end, the best social media marketing strategies and effective web design go together like peanut butter and jelly or macaroni and cheese. Having one without the other just wouldn’t be right! Helpful research also found here: www.chooseimpulse.com
