Are you looking to attract more customers for your pet business? Then, it’s time you consider search engine optimization (SEO). According to Inter-growth, SEO is an effective marketing tool that generates more leads than any other marketing technique. Therefore, investing in SEO for pet businesses is a surefire way to create more sales for your enterprise.
Besides generating more leads, SEO can offer your pet business several other benefits. For example, it’s more affordable than most marketing techniques. It can also help increase your business’s visibility and brand awareness and, more importantly, build customer trust. Therefore, SEO is a must-have tool if you’re looking to grow and expand your business.
When most people hear SEO, they think of keywords. And while they are an essential part of search engine optimization, there’s much more to SEO. Below are some top tips and strategies to consider when investing in SEO for pet businesses.
Start With a Great Website
The primary goal of SEO is to improve your website’s search engine ranking, which will increase visibility, traffic, leads, and conversions. Therefore, when considering SEO for pet businesses, the first step is to create an excellent website.
When ranking a website, search engines look at several factors besides how good your content is. Most of these factors concern the quality of your website design. For example, website aspects like page loading speeds, readability, ease of navigation, and website security can help your website rank higher on search engines. Other factors include your website’s mobile friendliness and the use of visual elements such as videos, images, and infographics.
A well-designed website also improves user experience, another important SEO ranking factor. However, a good user experience also improves your website visitors’ satisfaction. This encourages them to stay on your website for extended periods, increasing your chances of converting them into potential customers. And for returning customers, user experience helps to create brand loyalty and trust, leading to more sales.
Showcase Your Successes
Showcasing your success is another excellent strategy when investing in SEO for pet businesses. When visitors arrive on your website, they seek something you can offer. Therefore, instead of simply stating what you can offer, you can show them what you can do by highlighting your success.
One of the top benefits of highlighting your success on your website is that it gives you a chance to create high-quality, organic, and unique content. For example, if you offer dog grooming services, you can create videos or post images showcasing your business’ work for past clients. You can also get past customers to submit testimonials for your services, providing visitors with trustworthy social proof. These essential SEO elements can help your website rank higher on search engines.
But, besides improving your website’s SEO performance, showcasing your work makes it easier to convert your website traffic. By seeing what your business can do, your visitors are more likely to trust your brand. The increased brand trust leads to more conversions and, consequently, sales.
Sell Your Products on Your Own Website
Selling products on your website is another excellent strategy when considering SEO for pet businesses. According to Think with Google, about 51% of consumers use search engines to research products they plan to purchase. Therefore, besides improving your business’ visibility, SEO can significantly increase revenue through e-commerce sales.
One of the top benefits of selling products through your website is that you already have potentially willing buyers – your website visitors. For example, if visitors come to your website looking for information on pet nutrition, they are very likely to purchase any pet foods you’re selling. Therefore, your business can capitalize on your website’s SEO performance by converting leads into buying customers.
Another benefit of selling through your website is fewer hoops for potential customers. For example, you must contend with competition from other sellers when selling through third-party sites. There are also other barriers, such as transaction fees and the user experience of the merchant sites, which can turn the customers away. Therefore, removing these barriers makes it easy to convert your visitors.
Keep Up With Your Social Media Accounts
According to Search Engine Journal, social signals do not directly influence search engine rankings on Google. However, indirectly, social media is a powerful tool that can significantly boost your pet business’ SEO. Therefore, on top of improving the SEO aspects of your website, you should also maintain a strong presence on social media platforms.
One of the top ways social media can help boost your SEO performance is through inbound links. You can share your content with links leading back to your website, which social media users can use. On top of increasing traffic to your website, these inbound links are a vital search engine ranking factor, which can help improve your website’s position in search results.
Another way social media can help your SEO strategy is by increasing your brand’s recognition. For example, by posting and sharing content about dog daycare on your social media accounts, you can quickly become an authoritative and recognized brand. As a result, when people search for content on the issue (or other related topics), they are likely to search for your business.
Get Reviews From Your Best Clients
Reviews are an essential tool for any business. They offer social proof to potential customers, reassuring them they can trust your brand. However, they can also be an essential strategy where SEO for pet businesses is concerned.
Reviews can improve your SEO performance by offering fresh website content, which increases your search engine rankings. This is because reviews are a form of user-generated content, one of the most trustworthy and unique types of content you can find online. Furthermore, when reviewing your business, customers will likely include keywords that your business can use to improve its SEO.
Reviews are also an excellent way of generating more traffic for your pet business. For example, when customers post positive reviews about your dog day training services, you can expect more traffic from users searching for similar services. The increased traffic will then help improve your brand’s visibility and lead to improved search demand. And according to SEMrush, direct website visits are one of the top SEO ranking factors used by search engines.
Highlight the Features and Benefits of Your Services
Showcasing your products’ and services’ features and benefits is an excellent strategy for SEO for pet businesses, especially if you are selling your products on your site. First, highlighting features and benefits offers your site more content for search engines to discover and index. Therefore, they can directly improve your pet business’s search engine rankings.
Another benefit of highlighting features and benefits is that it helps to improve user experience and engagement. When visitors come to your website, they want to fulfill a need or solve a problem. Therefore, listing the features and benefits of your services, for example, your dog health screenings, tells your customers what you can offer them. It also reinforces the value they can get by buying these services.
Therefore, using features and benefits is an excellent and effective method of convincing your website visitor to purchase a product or service. As a result, this helps to increase your website’s conversion rates, thus helping capitalize on your SEO performance by generating more revenue.
Target the Keywords Your Clients Will Use
SEO may be more than just keywords, but they are still a critical aspect of search engine optimization. Keywords are what internet users will enter into their search engine, thus helping them find your business. Additionally, keywords tell search engines what your website is about, which helps in the search indexing and ranking process.
Therefore, keywords are one of the top tools you should leverage when considering SEO for pet businesses. And the best way to do this is to conduct keyword research, allowing you to target the keywords your clients and audience will likely use in their searches. For example, if your business offers pet vaccination services, you can target potential customers by using keywords such as pet vaccinations, dog vaccinations, cat vaccinations, dog vaccination schedule, and more.
But how do you target the right keywords that your customers will use? First, you can generate keywords by looking at your business’s services, products, and related topics. You can also get keyword ideas by researching terms or phrases related to your business on search engines. Lastly, you can use keyword research tools Google Keyword Planner, Ahrefs, SEMrush, and Moz to find out what your target audience is searching for.
Consider Expanding Your Services Based on Popular Search Terms
Keyword research is the key to understanding what your audience is looking for. Therefore, it can help to improve your business website’s SEO significantly. In addition, you can use the data from keyword research in another critical area – coming up with new ideas for your pet business services.
By researching what customers are searching for, you can find new market areas your business has yet to target. For example, you can find that many users are searching for tooth extraction services, something that your enterprise may not be offering. Adding this to your services can help you reach these users, increasing your brand’s visibility and sales.
You can use many platforms to find popular search terms to inspire ideas for new services. Search engines such as Google and keyword research tools are an excellent place to start, and they can give you several insights into what most people are searching for. You can also research popular keywords that your competitors are targeting and that you’re not currently targeting to develop ideas for new services.
Create a Google My Business Account
According to a study by BrightLocal, businesses with a Google My Business Account (Google Business Profile) receive, on average, more than 1,000 searches a month. Additionally, these searches are from new consumers, which helps create more organic and direct traffic to your website. Therefore, creating a Google Business Profile is a great strategy when considering SEO for pet businesses.
A Google Business Profile can help improve your pet business’ SEO performance in many ways. First, it can increase your brand’s visibility in search engine results and Google Maps, leading to more traffic to your website. Additionally, it can help more customers near you locate your store location, leading to more in-store visits and purchases.
Secondly, a Google Business Profile lets you interact and engage with customers. For example, if your business offers Amish dog kennels, you can share information about the kennels with potential customers (photos, features, benefits, prices, etc.). You can also get reviews from past clients, which can help offer social proof to your target audience, leading to increased brand trust.
Reach Out to Experts in SEO for Pet Businesses
SEO can help increase the sales and revenues of your pet business, helping it grow and expand. However, you should consider hiring SEO experts if you want to reap the many benefits of search engine optimization.
Hiring an SEO or digital marketing professional for pet businesses will provide you with technical expertise in SEO audit, keyword research, content creation, backlinking, website optimization, etc. This can guarantee excellent results and give your business a competitive edge. Hiring experts to do your SEO also saves you time, allowing you to focus on other important business decisions.
When hiring SEO experts, you can consider a full-service expert offering all the SEO solutions your business needs. Alternatively, you can hire experts for different SEO areas such as web design, content creation, SEO audit, link building, etc. It’s also a good idea to hire a small business insight expert to help you understand how effective your SEO efforts are and how to improve them.
If you’re a new pet business or are looking to grow and expand your enterprise, SEO can help. Your business can benefit from increased visibility, traffic, leads, conversions, and sales through search engine optimization, leading to higher revenue. The above are some of the top strategies you can utilize if considering SEO for pet businesses.